Who We Are
WSD is a global social media agency built for a cross-border era. With 500+ marketers across Shenzhen, Beijing, Wuhan, Hong Kong, Toronto, New York, and Tokyo, we blend local insight with global execution.
We specialize in platform-native storytelling, paid media strategy, and creator collaboration — helping brands grow across cultures, channels, and continents.
We’re strategists, storytellers, and culture translators — united by curiosity, grounded in data, and driven by results.
6 Offices
11 Years
120+ Awards
3,000+ Clients
What Can We Do for You
Media Buying
Good content deserves great exposure—and we’re here to make sure that happens. From awareness to conversion, we guide every step to get your brand seen on WeChat, Weibo, Xiaohongshu, bilibili, Zhihu and more.
Influencer Marketing
Nothing drives trust like recommendations from friends and family—including those online. Our influencer marketing approach is strategic and data-driven, maximizing visibility and conversions for your brand.
Social Media Management
Building real connections with audiences is hard, but not for us. From strategy to day-to-day operations, WSD is a one-stop shop for growing your brand reputation across key social platforms.
Live Commerce
Livestreaming is China’s digital mall—and the future of Asian commerce. We get you set up with winning strategies, charismatic hosts, and the buzz that turns first-time viewers into loyal fans.
Marketing Analytics
Numbers don’t lie—but they don’t tell the whole story either. We turn raw data into clear, actionable insights to help you move smarter and faster.
Their Success Stories in China
vivo Precisely Targets Luxury Outdoor Niche, New Device Searches Surge by 465%
With the launch of the new vivo X80, how can we effectively plant seeds on the Xiaohongshu platform and capture the minds of young consumers?
MINISO and Barbie Launch Sensational Co-Branded Merchandise, Selling Out on Day One
With the "Barbie" movie's explosive popularity, MINISO, as one of the brands in over 100 Barbie IP collaborations, leveraged the Barbie craze to achieve a dual explosion in brand visibility and sales!
XiaoDu TianTian's New Product Marketing Achieves Sales of Over 100 Million RMB in Two Months!
Combining a new product category with a high average sales price under high sales performance pressure, XiaoDu TianTian innovates within its product category, rapidly seeding its target audience and sparking e-commerce explosions.
Biostime's Pro-Kids Delightful Cheese Cake Achieves Category Top 1
In the fiercely competitive Chinese infant formula market, Biostime has carved out a niche to secure a leading position while achieving cost reduction and efficiency.
Haier Precisely Targets Keywords, Achieving a 50% ROI Increase During the 618 Sales Event
Capitalizing on the pre-618 shopping guide period among Zhihu users, Haier utilized precise keyword targeting to capture consumer attention pre-purchase, completing an efficient closed-loop from on-site seeding to off-site conversion.
Durex Reverses the Trend on bilibili, Becoming the Top Brand in Its Category
Durex, a globally renowned sexual health brand, quickly surpasses competitors on bilibili, achieving both brand and performance gains.
Our Renowned Corporate Partners and Clients
Why Choose WSD
Our Influence
With 10+ years of experience in China’s digital landscape, we’ve helped 3,000+ brands grow, launch, and win. Your success isn’t just our goal—it’s what drives us.
Achieving Client Success
Open Collaboration
Equity and Inclusion
Always Curious
Our Recognition
Trusted by platforms like WeChat, Weibo, and Xiaohongshu (RedNote), and recognized as official partners, we’ve earned over 100 industry awards for our innovative campaigns.
ACT Marketing Model
Reach over one billion users with precise advertising strategies to enhance marketing effectiveness.
Build brand reputation and shape consumer perceptions through various types of creative content,thereby increasing marketing benefits.
Leverage artificial intelligence and big data technologies to develop an intelligent marketing technology platform, improving the efficiency of advertising and marketing.
Latest Updates
MINISO Blind Box Festival: This Time, We're 'Tearing' Open Joy
Case study of MINISO's blind box marketing: project review, strategy execution, and lessons learned.
Why Does Social Media Understand You?
Understand the Logic Behind News Feed Ads in 5 Minutes.
"Fertile Soil Project" Advances into Universities
Implementing Courses and Training in Four Universities, Continuously Taking Root and Sprouting.
Begin Your Marketing Journey in China
Contact us for a free discussion about your plans for social media marketing products and services in China.
