RedNote Marketing Strategy for International Student Recruitment: A Step-by-Step Guide
A breakdown of how a China-Canada joint finance master’s program grew its RedNote presence from zero
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How Study Abroad Programs Win Chinese Students on RedNote
This article explains why RedNote has become the primary research and trust-building platform for Chinese students evaluating overseas education programs, and outlines a practical content, advertising, and lead-conversion framework admissions teams can apply, illustrated with a real WSD client case and industry benchmark data.
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Top Content Styles That Work for Western Creators on RedNote (Xiaohongshu) in 2026
A practical 2026 guide to the seven content styles that perform best for Western creators on RedNote, covering the CES algorithm, optimal posting times, visual and caption craft, and the cultural and compliance mistakes that quietly limit reach on the platform.
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Value China and WSD Announce Strategic Partnership to Strengthen Brand Positioning Between Europe and China
After years of working together on shared projects, the two organizations have chosen to structure a strategic partnership designed to address the evolving needs of the market by combining complementary expertise and building a more integrated operating model.
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WSD and LinkedIn Co-Host Cross-Border AI Marketing Salon in Wuhan, Debut SPARK Whitepaper for the AI Era
Against this backdrop, WSD — a member company of the WSD Group — and LinkedIn co-hosted the 2026 Cross-Border AI Marketing Growth Salon in Wuhan
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2026 SPARK AI Social Marketing Whitepaper: Your Go To Playbook for GEO/AEO
WSD’s SPARK whitepaper reveals why ChatGPT, Claude, Perplexity and Gemini decide which brands get recommended — and the data behind AI brand visibility.
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WSD Wins Six Honours at the 17th Tiger Roar Award, China’s Premier Digital Marketing Competition
WSD (微思敦), a leading cross-border social media marketing agency, today announced it has won six awards at the 17th Huxiao Awards ceremony held in Shanghai.
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WeChat vs. LinkedIn: How B2B marketing Is Done Differently on Each Platforms in 2026
WeChat and LinkedIn operate on completely different logic — different audiences, different content expectations, and different roles in the B2B sales cycle. This article breaks down what each platform actually requires for B2B marketers, using real brand examples from SAP China, Microsoft China, Alibaba Cloud, Tencent Cloud, and Huawei Cloud, so international brands and Chinese brands going global can stop applying the wrong playbook to the wrong platform.
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What Content Formats Convert Best on Xiaohongshu? Data-Backed Insights
Learn how to build a winning Xiaohongshu (RedNote) marketing strategy with SEO, keywords, hashtags, and content optimization tips for brands entering China.
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How ACANA Revived Growth in China Through RedNote: From Functional Messaging to Emotional Marketing
How Xiaohongshu's algorithm ranks notes, scores engagement, and distributes content—with a practical brand optimization playbook covering SEO, CES scoring, and compliance
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2026 Xiaohongshu Algorithm Explained: How Brands Rank & Win on Rednote
How Xiaohongshu's algorithm ranks notes, scores engagement, and distributes content—with a practical brand optimization playbook covering SEO, CES scoring, and compliance.
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WSD Opens New Shanghai Office to Strengthen Social Marketing Presence
WSD launches its new Shanghai office, strengthening its social marketing presence and expanding services for global brands in China.
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