Influencer Marketing

Influencer Marketing

Find the perfect Chinese KOLs for your brand campaigns and connect with Chinese consumers.

  • What are KOLs?

    KOLs, also known as influencers, are individuals or organizations with a significant following and influence in specific areas. KOLs have become exceptionally important in China, where brands rely on them to sell products and enhance brand visibility.

    In China, utilizing KOLs is crucial for quickly gaining consumer trust and increasing brand recognition as part of your marketing strategy.

    What are KOLs?
  • Our KOL Resources

    We have connections with over 30,000 KOLs whose influence spans across major Chinese social media platforms such as WeChat, Weibo, Xiaohongshu, bilibili, and Zhihu. These KOLs are experts in various industries including maternity and baby care, pets, gourmet food, education, home decor, beauty and personal care, fashion and apparel, and technology. They can help promote your brand and boost sales.

    Our KOL Resources

Our KOL Marketing Services

  • Brand Strategy

    Brand Strategy

    Tailor KOL marketing plans specifically for your brand.

  • Content Production

    Content Production

    Collaborate with KOLs to create authentic and engaging brand stories.

  • Advertising


    Integrate KOL marketing with advertising campaigns to amplify brand impact.

  • Effect Optimization

    Effect Optimization

    Analyze performance data to optimize KOL marketing activities and achieve marketing goals.

ACT Marketing Model

This is WSD‘s proprietary marketing model designed to address the challenges of marketing on China’s popular social media platforms.

Service Process

  • Marketing Consultation

    Marketing Consultation

    Gain expert advice to align your marketing efforts with local insights.

  • Creative Strategy

    Creative Strategy

    Develop innovative approaches tailored to your brand’s unique needs.

  • Deployment Specifications

    Deployment Specifications

    Set clear parameters for how campaigns are executed.

  • Content Creation

    Content Creation

    Produce engaging and relevant content for your target audience.

  • Project Implementation

    Project Implementation

    Efficiently roll out marketing campaigns on the ground.

  • Project Review

    Project Review

    Analyze the outcomes and gather insights post-implementation.

  • Methodology Consolidation

    Methodology Consolidation

    Refine and document the processes for future use.

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Marketing Consulting