Xiaohongshu Guide 2026: How Overseas Users Get Started

Since "TikTok Refugee" trend in January 2025, Xiaohongshu（小红书）, also known as Red or REDnote, has emerged as one of the most popular social platforms globally, driven by its unique “community + commerce” ecosystem and a content culture rooted in real, diverse life experiences.

Following the TikTok U.S. ban controversy in 2025, a large number of overseas users began looking for alternative social platforms. Many of them migrated to Xiaohongshu, accelerating the platform’s international expansion and transforming it into a truly global community.

Today, Xiaohongshu is no longer just a China-focused app. It has evolved into a globally connected social ecosystem, where cultural exchange, personal storytelling, and commercial collaboration coexist. Users from around the world are actively contributing to a new form of “digital co-existence.”

This guide provides the most up-to-date and comprehensive instructions for overseas users in 2026, covering everything from app download and account registration to Blue V business verification.

1. How to Download the Xiaohongshu App

First, it is important to clarify that Xiaohongshu does not have a separate “international version.”All users worldwide use the same official app.

Xiaohongshu supports both iOS and Android and can be downloaded safely through official app stores:

● Apple App Store

● Google Play

Search using any of the following keywords:

● Xiaohongshu

● REDnote

● 小红书

To protect account security and ensure full functionality, users are strongly advised to avoid third-party APKs or unofficial download sources.

2. How to Register a Xiaohongshu Account (No China Phone Number Required)

Xiaohongshu offers several convenient registration methods for overseas users. A mainland China phone number is not required.

After opening the app, tap the “Sign Up” button on the home screen. You can choose one of the following options:

Phone Number Registration

Supports phone numbers from most countries and regions worldwide. But please note that one phone number can only be used to create one account and you cannot "unlink" the number from the account once registration is complete.

WeChat/WeiBo/QQ Login

For users who can access WeChat/WeiBo overseas. Registration is completed after authorization.

Apple ID Login

A fast and convenient option for iOS users.

Once you have creatived your account, you can start browsing immediatelt! But if you want to build a profile and perhaps grow your influence on Xiaohongshu, keep reading for how to optimize your xiaohongshu profile!

source: accountboy

Pro Tips: Xiaohongshu English Translation

Xiaohongshu now has native translation tool built-in and can translate everything into English! While you can set your interface to be English, Japanese, Korea, Spanish, French, and Russian, the built-in translator is only available for English. Here's how to activate it:

3. Optimizing Your Profile: Building Credibility and Visibility

After registration, completing your profile is essential if you want to become a influencer on xiaohongshu. A well-optimized profile increases trust, improves content distribution, and helps other users understand your identity quickly.

1. Username (Nickname)

● Recommended length: 2–12 characters

● Simple and easy to remember

● You may include keywords related to your niche (e.g., Luna_TravelDiary, Mike_FitnessTips)

● Avoid sensitive words, excessive marketing terms (e.g., “reseller,” “lowest price”), or trademarked names

2. Personal Information & Bio

● Go to Profile → Edit Profile

● Select age 18+ to unlock all platform features

● Bio should be under 100 characters, make sure you introduce yourself well here and use Chinese if possible (even if you have to use a translator for it)

● Clearly describe who you are and what content you share

● Line breaks improve readability

3. Background Image

● Recommended ratio: 4:3

● Place key elements on the right side (images are auto-darkened by ~50%)

● You may include brand elements or personal style

● QR codes and contact info are not allowed

4. Profile Photo

● Personal accounts: high-quality real photo

● Brand accounts: official logo

● Must remain clear at small display sizes

● Avoid blurry, inappropriate, or copyrighted images

4. Basic Usage Guide: Joining the Global Xiaohongshu Community

1. Core Pages and Functions

● Home: Content from followed users and algorithm recommendations

● Discover: Trending topics, creators, and search

● Shop: Xiaohongshu’s e-commerce marketplace

● Profile: Manage posts, saves, follows, and analytics

● Messages: Likes, comments, new followers, mentions, and direct messages

2. How to Post Content

Tap the red “+” button at the bottom to publish photo or video posts.

You can add filters, text, stickers, hashtags, and choose privacy settings such as public or followers-only.

3. Early-Stage Account Strategy

● Behave like a real user first

● Browse content in your interest areas daily

● Watch at least 70% of videos before liking or commenting

● Leave meaningful comments (questions or insights, not generic replies)

● Follow 10–15 high-quality creators in your niche

4. Community Engagement Tips

● Participate in trending discussions

● Share authentic, down-to-earth content (e.g., overseas life, cross-cultural experiences)

● Use precise hashtags such as #GlobalTravel or #CrossCultureVlog to increase reach

5. Xiaohongshu Blue V (Business Verification) Explained

When browsing Xiaohongshu, you may notice accounts with a blue “V” badge. These are Blue V business accounts, essential for brands and companies seeking long-term presence on the platform.

1. What Is a Blue V Account?

A Blue V account is Xiaohongshu’s official verification for companies, brands, and organizations. Think of it as:

● An official identity card

● A business license on Xiaohongshu to do paid ads, open shops, and work with influencers on xiaohongshu.

● Once verified, the account displays a blue “V” badge and official company information.

2. Key Benefits of Blue V Verification

● Trust and credibility through official endorsement

● Access to advanced management and analytics tools

● Unlock commercial features such as giveaways, store management, brand claiming, and branded topics

3. Blue V Verification Process

Step 1: Prepare Documents

● Overseas business license (with Chinese/English translation and certified stamp)

● Trademark certificate for the company logo (if available)

● Passport or ID of the legal representative

● Official verification letter (downloaded from Xiaohongshu, completed and stamped)

● Important: All documents must be clear, accurate, and consistent.

Step 2: Submit Application

● App → Me → 3 dashes→ Creator Center → More → Upgrade Pro

● Select Enterprise as the account type

● Upload documents and fill in business details

● Pay the review fee of 600 RMB

Step 3: Review

● Review typically takes 1–3 business days

● Additional materials may be requested if needed

Final Thoughts: Xiaohongshu as a Gateway for Global Brands

As Xiaohongshu becomes a core platform connecting global Chinese-speaking communities, opening an account is the first critical step for overseas brands and creators.

WSDis a cross-border social marketing expert based in New York, Toronto, Hongkong, Tokyo, Beijing, Shenzhe, and Wuhan. WSD is also an officially certified Xiaohongshu agency. With deep platform insight and extensive hands-on experience, WSD has helped multiple overseas brands successfully launch, operate, and verify Xiaohongshu accounts, including full Blue V certification support.

By partnering with WSD, global brands can build a solid foundation on Xiaohongshu and accelerate their international growth journey.