• Marketing Approach
  • Platform
  • Consumer Electronics

  • Marketing Approach

  • Platform

  • vivo Precisely Targets Luxury Outdoor Niche, New Device Searches Surge by 465%

    vivo Precisely Targets Luxury Outdoor Niche, New Device Searches Surge by 465%

    With the launch of the new vivo X80, how can we effectively plant seeds on the Xiaohongshu platform and capture the minds of young consumers?

    XiaohongshuSeasonal Marketing
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  • XiaoDu TianTian's New Product Marketing Achieves Sales of Over 100 Million RMB in Two Months!

    XiaoDu TianTian's New Product Marketing Achieves Sales of Over 100 Million RMB in Two Months!

    Combining a new product category with a high average sales price under high sales performance pressure, XiaoDu TianTian innovates within its product category, rapidly seeding its target audience and sparking e-commerce explosions.

    XiaohongshuPrecision Marketing
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  • YEEDI Plans Chinese New Year Topic Marketing to Convey Brand Warmth

    YEEDI Plans Chinese New Year Topic Marketing to Convey Brand Warmth

    During the Chinese New Year, yeedi leverages topic marketing to boost in-platform traffic and enhance brand affinity.

    WeiboSeasonal Marketing
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  • Haier Precisely Targets Keywords, Achieving a 50% ROI Increase During the 618 Sales Event

    Haier Precisely Targets Keywords, Achieving a 50% ROI Increase During the 618 Sales Event

    Capitalizing on the pre-618 shopping guide period among Zhihu users, Haier utilized precise keyword targeting to capture consumer attention pre-purchase, completing an efficient closed-loop from on-site seeding to off-site conversion.

    ZhihuIntegrated Marketing
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  • Fotile Swiftly Wins the High-Net-Worth Market Penetration Battle

    Fotile Swiftly Wins the High-Net-Worth Market Penetration Battle

    Fotile has effectively targeted high-net-worth individuals on XiaoHongShu, achieving a mental leap in consumer perception.

    XiaohongshuInfluencer Marketing
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