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  • Marketing Approach

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  • MINISO and Barbie Launch Sensational Co-Branded Merchandise, Selling Out on Day One

    MINISO and Barbie Launch Sensational Co-Branded Merchandise, Selling Out on Day One

    With the "Barbie" movie's explosive popularity, MINISO, as one of the brands in over 100 Barbie IP collaborations, leveraged the Barbie craze to achieve a dual explosion in brand visibility and sales!

    XiaohongshuInfluencer Marketing
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  • Durex Reverses the Trend on bilibili, Becoming the Top Brand in Its Category

    Durex Reverses the Trend on bilibili, Becoming the Top Brand in Its Category

    Durex, a globally renowned sexual health brand, quickly surpasses competitors on bilibili, achieving both brand and performance gains.

    bilibiliContent Marketing
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