Why Are KOLs Important?
KOLs (Key Opinion Leaders) are influencers with loyal followings in specific niches. In China, they play a crucial role in driving sales and boosting brand visibility. By partnering with the right KOLs, brands can quickly gain trust and grow recognition in a highly competitive market. In China, leveraging influence of KOLs is crucial for quickly gaining consumer trust and increasing brand recognition.
Our KOL Resources
We work with over 30,000 KOLs across China’s major social media platforms, including WeChat, Weibo, Xiaohongshu, Bilibili, and Zhihu. Our network includes experts in maternity and baby care, pets, gourmet food, education, home décor, beauty, fashion, technology, and more.
Our KOL Marketing Services
Brand Strategy
Tailor KOL plans that align with your brand DNA. Define positioning, audience, and narrative with precision—no templates, no shortcuts.
Content Creation
Partner with KOLs to craft content that scrolls naturally and connects instantly. Spark authentic stories that drive action.
Advertising
Blend performance media with influencer strategy to extend reach and amplify impact. Activate across platforms, from WeChat to Xiaohongshu.
Optimization and Analytics
Turn data into direction. Measure what matters, analyze performance in real time, and continuously refine to meet your goals.
