WSD Wins Six Honours at the 17th Tiger Roar Award, China’s Premier Digital Marketing Competition

Shanghai, May 29, 2026 — WSD, a leading cross-border social media marketing agency, today announced it has won six awards at the 17th Huxiao Awards ceremony held in Shanghai. Competing against nearly 4,000 entries from over 850 companies, WSD claimed 1 Silver, 3 Bronze, and 2 Excellence Awards across two landmark client campaigns in Skincare and Retail industries.

Six Awards Across Two Campaigns

WSD’s wins were driven by two real-world campaigns that demonstrated measurable results across social media, e-commerce, event marketing, and local lifestyle channels:

ReVive Anti-aging Facial Oil (回春油)

● Silver Award — Social Media Marketing

● Bronze Award — E-Commerce Bestseller Product Marketing

● Bronze Award — Conversion Marketing

The ReVive campaign centred on reaching affluent Chinese consumers in the US for the brand's RéVive Rescue Elixir Anti-Ageing Oil — a premium skincare product priced at RMB 2,500 per bottle. Tasked with product launch campaign, WSD moved away from a conventional high-volume seeding approach, instead building the campaign around how this audience actually discovers and evaluates luxury skincare on RedNote.

The strategy focused on three pillars: owning culturally resonant social moments, highlighting the product's sensory and skincare experience, and going all-in on vlog-format content. WSD ran an initial test phase to lock in the core anti-ageing audience before scaling with lifestyle content and a broader creator profile mix.

The results were significant: the campaign achieved a 7x ROI, a 3x uplift in product keyword searches, and ranked the product Top 1 in the US for serums and face oils on RedNote.

Mannings Hong Kong (香港万宁)

● Bronze Award — Social Media Marketing

● Excellence Award — Event Marketing

● Excellence Award — Local Marketing

The breadth of categories spanned — from social content creation and e-commerce activation to offline event execution and local lifestyle engagement — reflects WSD’s integrated, full-funnel approach to brand marketing across Chinese-language markets.

About the Tiger Roar Award

The Tiger Roar Award (虎啸奖) is China’s most comprehensive and authoritative award in the field of brand marketing digitalisation. Established under the guidance of the Digital Marketing Professional Committee of the China Business Advertising Association, the award has now completed seventeen consecutive editions.

The competition is distinguished by its rigorous evaluation process and low award rates, which are designed to preserve the integrity and prestige of the honours. The 17th edition attracted over 850 participating companies and nearly 4,000 submitted entries. More than 1,200 jurors participated in online preliminary judging, with over 140 final-round judges conducting offline deliberations and a 13-member presidential panel overseeing Gold Award defences.

Of the near 4,000 submissions, only 71 Gold Awards were granted — a Gold Award rate of approximately 1.7%. Overall, Gold, Silver, and Bronze level awards combined represented an entry rate of approximately 18%, with a total shortlist rate of around 30%.

A Mark of Industry Validation

“These six honours are meaningful not just as recognition, but as validation of how we work,” said a WSD's CEO Joy Zhang, “The Tiger Roar Award prioritises real-world effectiveness and professional rigour, and that is exactly the standard we hold ourselves to for every client.”

WSD’s wins span some of the most competitive categories in Chinese digital marketing, including social media marketing, e-commerce performance, content-driven conversion, and event marketing. The results reflect the agency’s strength in translating strategic planning into demonstrable commercial outcomes for international and Chinese brands alike.

This win adds to WSD’s growing portfolio of over 120 industry awards earned across 12 years of operations, working with more than 3,000 clients across offices in Shenzhen, Wuhan, Shanghai, Hong Kong, Toronto, New York, and Tokyo.

About WSD

WSD (微思敦) is a leading social marketing agency specialising in Chinese-language social media and cross-border brand marketing. With 500+ marketers across seven global offices, WSD provides end-to-end services including influencer marketing, media buying, social media management, live commerce, and marketing analytics across platforms such as RedNote (Xiaohongshu), WeChat, Weibo, Douyin, and Bilibili. WSD serves global brands entering China and Chinese brands expanding internationally.

For more information, visit www.wsdsocial.com or contact the WSD team at wsdsocial.com/contact.