Value China and WSD Announce Strategic Partnership to Strengthen Brand Positioning Between Europe and China

WSD (a member of WSD Group), one of China’s leading agencies in social media marketing and digital communications announces the strengthening of its strategic cooperation with Value China, a Sino-Italian company specializing in digital marketing strategy for China market.

The partnership builds on a collaborative journey that has developed over recent years through numerous shared projects and represents the natural evolution of a relationship forged through hands-on experience. Its goal is to provide bridge brands across Europe and China with an even more integrated support system.

Why This Partnership Matters Today

Trade and business relations between Europe and China are undergoing a profound transformation, reshaping the way brands position themselves and compete across both markets.

The rapid evolution of digital ecosystems, increasing competitive pressure, and the emergence of new cross-border opportunities require brands to develop a far more sophisticated level of market readiness than ever before. Digital platforms evolve quickly, regulations are frequently updated, and consumer purchasing behaviors continue to shift, making direct knowledge of local market dynamics essential.

In this environment, brands increasingly need partners capable of combining strategic vision, cultural expertise, and local operational presence, elements that have become essential for long-term success between Europe and China.

It is from this understanding that WSD and Value China have decided to formalize and strengthen their collaboration. After years of working together on shared projects, the two organizations have chosen to structure a strategic partnership designed to address the evolving needs of the market by combining complementary expertise and building a more integrated operating model.

The partnership enables brands to access a unified structure for navigating both markets through an approach that combines strategic planning with local execution, creating a truly bidirectional operational model.

WSD and Value China share the same vision: to build an operational, strategic, and cultural bridge between Europe and China, capable of supporting brands throughout their market positioning journey in both regions. The objective is not simply to combine capabilities, but to create an integrated ecosystem that enables companies to navigate complexity with greater confidence, consistency, and long-term effectiveness.

With proven records of success since the first collaboration in March 2025, this partnership is grounded in proven results. WSD and Value China have jointly served more than 30 Italian brands across industries, home furnishing, food&beverage, and tourism and luxury, demonstrating that the model works in practice, not just in theory.

As Vincent Zhang, Founder and Chairman of WSD, explains:

“At WSD, we have spent over a decade inside China’s most dynamic platforms, watching them evolve, understanding what moves audiences, and building the capabilities to turn those insights into results. We believe that no brand can truly thrive globally with a one-size-fits-all approach. Meaningful growth comes from strategies tailored to the culture, language, and platform behaviors of each individual market. This is a belief Value China shares deeply, and it is what makes our partnership so natural. By bringing together WSD's expertise in China's platform ecosystems with Value China's deep understanding of European culture, we can help brands navigate Europe and China market with genuine cultural precision.”

As Luca Qiu, CEO of Value China, adds:

“Over the past few years, we have witnessed increasing complexity in the Chinese market and a growing need for more integrated models that combine local expertise with international capabilities. This cooperation is built on a shared vision: providing brands with more effective support while keeping strategy, localization, and execution at the center of everything we do. Working more closely with WSD strengthens the operational side of the process and allows us to continue serving as a trusted advisor for our clients.”

Looking ahead, the partnership aims to provide brands with a reliable and long-term point of reference, helping them navigate the evolution of both markets and seize emerging opportunities in an increasingly interconnected business landscape.

About Value China

Founded in 2019, Value China was established with the mission of creating a digital bridge between Europe and China, helping Western companies enter and position themselves successfully in the Chinese market. As a member company of Neosperience Group, whose mission centers on AI and digital growth, Value China brings a cutting-edge perspective to helping Italian brands break into the Chinese market.

Through its Sino-Italian team, the agency combines technological expertise, cultural understanding, and strategic capabilities to develop effective digital marketing solutions.

Over the years, Value China has received prestigious international recognitions, including the Global WeChat Developer Challenge (2019), the China Awards – Top Investors in Italy (2020), and most recently, the Xiaohongshu Commercial Authorization Certificate, becoming the first official REDnote partner in Europe.

Today, Value China works with more than 100 brands across industries including design, tourism, Food & Beverage, and B2B, while maintaining partnerships with China's leading digital platforms, including Tencent (WeChat), Xiaohongshu, Baidu, and ByteDance.

About WSD

Founded in 2014 at the height of China's social media boom, WSD Group has evolved from a local agency into a leading cross-border marketing partner bridging brands to their global audience . With nearly 600 employees and offices in Wuhan, Shenzhen, Beijing, Shanghai, Hong Kong, New York, Toronto, and Tokyo, WSD is enabled to provide around the clock services across timezones for maximized operational efficiency.

Guided by its mission to connect brands with the world through social marketing, WSD pairs deep local expertise with a strong international outlook to help global brands capture market trends in real time and translate them into strategy. Its end-to-end services span strategy, content, advertising, and growth, backed by official partnerships with China's leading digital platforms, including Tencent (WeChat), Xiaohongshu, Bilibili, Weibo, Zhihu, and recognized through more than 100 platform awards.