WSD Japan Hosted "Xiaohongshu in JAPAN 2025"

Tokyo, October 23, 2025 — WSD Japan, a member company of the WSD Group, successfully hosted the seminar “Xiaohongshu in JAPAN 2025: The Power of Chinese Social Media in the New Era of Inbound Marketing” at Konwa Hall in Chuo City, Tokyo, Japan.

The event featured a keynote session by the Japanese Market Brand Partnership Manager of Xiaohongshu’s Global Business Team, who helped businesses understand the platform’s latest commercialization strategies and market trends.

During the seminar, CEO of WSD Japan Zhisong Ye (叶志松), discussed practical approaches to Xiaohongshu commercialization and showcased key client success stories. Vice President of the WSD Group Jennie Du (杜娟), attended as the headquarter representative, highlighting the Group’s strong commitment to the Japanese market.

The seminar drew a diverse audience of professionals from various different industries including tourism, retail, advertising, e-commerce, local government, beauty, and Food&Beverages. Participant's active engagement underscored growing interest in how Chinese social media is shaping Japan’s inbound marketing landscape.

As the event organizer, WSD Japan reaffirmed its dedication to strengthening partnerships with major Chinese platforms like Xiaohongshu.

Moving forward, WSD Japan will continue to support Japanese businesses through Chinese social media operations, influencer marketing, cross-border e-commerce promotion, and digital inbound marketing solutions—helping Japanese brands effectively connect with Chinese consumers while promoting mutual business and cultural exchange.