Our Story
WSD was born in 2014 at the height of China's social media boom — founded by a team deeply immersed in digital culture and early platform ecosystems. We grew up with the internet generation, riding every wave from platform shifts to culture-defining trends. Over the past decade, we've evolved from a local social agency into a global cross-border partner trusted by 3,000+ brands. What hasn't changed is our belief in the power of stories — to bridge cultures, spark relevance, and move people to act.
What’s WSD ?
Wisdom
Wisdom fuels our drive for knowledge and fresh ideas. As social marketing leaders, we deliver smart solutions that help brands boost quality, speed, and efficiency—unlocking real growth.
Social
Social is about the connections we build—between brands and their audiences. We focus on brand goals and user needs, using social media to share your story and create lasting relationships.
Digital
Digital means marketing built for today’s world. Our ACT model—Advertising, Content, and Technology—creates systems that are sustainable, scalable, and measurable.
Meet The Leadership Team!
Our leadership team made of seasoned industry veterans brings strategic vision, creative firepower, and operational precision. Behind them is a crew of media pros who work in sync—blending bold ideas with data-driven execution to not only engage, but convert.
Vincent Zhang
Chairman/Founder
Joy Zhang
CEO/Co-founder
Jennie Du
Vice President
Roy Ma
Vice President of Finance
Team Spirit
